- O Dilema Da Mídia Colaborativa
Por Don Peppers & Martha Rogers:
Em um mundo de interação instantânea promovida por blogs, videoblogs e sites como Orkut, YouTube e MySpace, cada vez mais as empresas utilizam as redes sociais para fazer propaganda de seus produtos.Os números grandiosos e a visibilidade tornam o assunto interessante, mas as companhias devem tomar cuidado para não perder [...]
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