Gisele Bündchen Campaigns To Protect Amazon Water

Associated Press:
A campaign to protect the Amazon’s Xingu River from deforestation and pollution has a fashionable new defender: supermodel Gisele Bündchen.

Bündchen has endorsed a campaign by the Socioenvironmental Institute to protect the endangered headwaters and the rain forest along the Xingu River in the southern Amazon, she said on her website.

The campaign is called Y Ikatu Xingu, which means clean and good Xingu water, in the native Kamaiura language. Gisele Bündchen will tell the world that the Amazon’s waters are in danger, the Kaxi Amazon News Agency said yesterday.

The Xingu River extends about 1,700 miles through the southern Amazon, including Brazil’s first Indian reservation, the 6.92 million-acre Xingu National Park. Ranchers and loggers have encroached on the park and threaten to pollute the river, which has tributaries in 35 cities and towns, the agency said.

Gisele is one of the world’s most sought-after models, with credits that include Christian Dior, Bulgari, Versace, Dolce & Gabbana and Victoria’s Secret. Read more about the Most Entrepreneurial Supermodel.

Visit Gisele’s website.

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